Reliable Connectivity Supports Community Impact at Goodwill Industries of New Mexico

Challenge

Goodwill Industries of New Mexico is a statewide nonprofit with 20 retail stores, a corporate office. It also operates 11 free community programs that provide job training, skills development, veteran housing, reentry services, and more. With 88 cents of every dollar earned going directly back into services, the organization relies on reliable connectivity to operate efficiently and maximize every resource.

Before Segra, Goodwill faced challenges with inconsistent internet service and downtime that disrupted retail transactions and slowed program delivery. For an organization that processes thousands of donations, sales, and case management activities every day, even brief outages had ripple effects on customers, staff, and program participants.

Solution

In July 2020, Goodwill Industries of New Mexico partnered with Segra to deliver fiber internet services across its retail locations and corporate operations. Segra’s team ensured a smooth transition through clear communication, realistic expectations, and close collaboration with Goodwill staff to minimize disruptions.

Installation timelines were met, and services came online without impacting daily operations;  a critical factor for an organization that serves thousands of customers and clients every day.

A key factor in the successful partnership has been the support of Segra’s representative whom the Goodwill team describes as responsive, proactive, and truly invested in their success. They note that Segra’s ability to listen and deliver tailored solutions is a major reason they stand out from other providers.

Result

Since implementing Segra’s services, Goodwill Industries of New Mexico has seen measurable improvements, including:

• Consistent reliability: Little to no downtime across retail stores, ensuring uninterrupted transactions and customer service
• Improved operations: Reliable connectivity that supports case managers delivering virtual services statewide
• Proactive communication: Outage notifications and strong collaboration during deployment and expansion

With minimal downtime and dependable performance, Goodwill staff can focus on their mission of helping New Mexicans achieve greater independence rather than troubleshooting connectivity issues.

“Segra’s flexibility and willingness to explore solutions for new locations has been invaluable. Even when we expand into areas that aren’t on the radar, Segra finds ways to keep us connected.” — Shauna Kastle, President and CEO, Goodwill Industries of New Mexico

Nonprofit Solutions

From retail operations to community services, nonprofits depend on reliable networks to reach the people they serve. Segra helps organizations like Goodwill Industries of New Mexico stay connected, scale with growth, and deliver vital programs across entire states.